Marini Naturals is facing backlash over its new ad
Yesterday, Marini Naturals founder Michelle Ntalami introduced a product, the Marini body oils but the company took a different approach when announcing the new addition hence getting into trouble from the Twitterverse.
In the ad below, you can see several models including DJ Pierra Makena, Akothee’s daughter Rue baby, Kenyan rapper Naiboi and others market the new product. It seems the company’s main aim was to create a social media buzz and had been expecting some of the backlashes over the controversial ad which would later lead to a spike in sales.
So damn proud of myself and the entire @Marini_Naturals Team for pulling off one of the most captivating and brilliantly-executed marketing campaigns of 2020! S/Oto all these beautiful faces and Models..you brought it!🔥👏🏾 New @Marini_Naturals Pure Butters & Oils Range OUT NOW! pic.twitter.com/WrYhi7HhE3
— Michelle N. Ntalami (@MichelleNtalami) May 25, 2020
This is especially true when companies are nowadays deciding to plunge into societal issues, however controversial they may be. As expected, social media has gone bonkers over this Marini ad. Netizens felt that the ads in question were insensitive, porn-related and doesn’t reflect the African culture.
Check out some of their reactions below ;
Someone could easily mistake that Marini campaign for a Brazzers or Bang Bros campaign
— timothymathai (@timothymathai) May 26, 2020
I believe there’s other creative ways to bring out self confidence and or couples intimacy and bonding without losing your core or main brand attributes and communication. @Marini_Naturals Don’t lose what you are known for.
— TheDesigNERD (@GlennKotengo) May 26, 2020
Ata kama sex sells there has to be a concept behind what you're selling. I would really like to know what was the thought process of the marini naturals campaign.
— misplaced_millenial (@were_renee) May 26, 2020
What exactly is Marini naturals new campaign direction? Cause those pictures being churned out don't make no sense.
— Muthoni (@nonnie_waweru) May 26, 2020
However, some of the folks felt people took the advertisement out of context and didn’t find the material insensitive.
Case in point with the current Marini ads. Small small boxes have been ticked. The lusty photos have got guys talking. You can tell the ad was retargeting and new customers were kinda secondary. Seeing guys saying it looks like Bangbros sijui Onlyfans 5/
— 3MuskerBeards (@kenyan_parody) May 26, 2020
I don’t see the problem with the Marini ads or am I missing something? Isn’t the product they’re introducing body butter?
— #BoldLikeNyanzi (@bintiM) May 26, 2020