Every day, you scroll through news feeds on social media and see your favourite bloggers and influencers sharing snaps from their latest holiday, or from back stage at Fashion Week and you can’t help but wish that we could live the life they have.
And if that isn’t annoying enough, you also know that they probably get paid to do all these fabulous things that they do.
Well, in this digital age, influencer marketing has become the fastest growing customer acquisition method online; with social media platforms like Facebook, Instagram and Twitter almost making traditional advertising tactics completely ineffective.
Thanks to the success of such strategies, huge Kenyan brands like Standard Group Limited which owns Radio Maisha have resulted to using micro-bloggers and personalities with a strong presence on social media – but not quite celebrity status – to popularize some of their stuff online.
Unfortunately, as is with every other industry, sometimes brands fail to honour their end of the deal, leaving the often helpless influencers crying out over delayed payments or not even receiving anything at all.
In mant my cases, these scuffles eventually end up on social media, with the influencers taking out their frustrations and expose their aggressors on the various platform.
In the exact same manner, a Kenyan influencer who only identifies himself as @ThisIsMboya on Tuesday evening went ham on Nairobi radio presenter Billy Miya who hosts a popular morning show on Radio Maisha.
He revealed that Billy owes him over Ksh. 40,000 for a social media campaign he did for his show last year.
As part of the gig, Mboya and his team made tweets promoting his morning show’s hashtag but is yet to receive a dime from the man who started his career at Pwani FM.
I am victim of that con called Billy Miya nyef nyef! More than KSH. 40K yangu ilikunywa maji. Hiyo tag ya @radiomaisha mtafanya tu kazi ya Kanisa. It will end in Premium Tears, no one will ever pay you guys….but maybe yenyu Ni special case, mtalipwa. All the best guys.
— Embakasi Finest 🇰🇪🐐 (@ThisIsMboya) March 10, 2020
This isn’t the first time an influencer is going public over rogue brands. In 2018, a section of social media influencers joined an online campaign to expose organizations that have been exploiting them.
This was inspired by the hashtag #PayModelsKE with which Kenyan models had used to reveal how they suffer in silence under the hands of mercyless corporates.
These ranged from sexual exploitation, working for free, delayed payments and unpaid dues.
But in a twist to the saga, social media influencers narrated their own stories of similar challenges under the hashtag #PayInfluencersKE.
Under the comments section, netizens joined in to react to Mboya’s revelation and condemned the Radio Maisha show host.
Radio maisha no longer trends hehehe expose them
— Lamo (@LamoMaestro) March 10, 2020
Nimekua nikifikria how show inaeza trend? Poorly done hakuna professionalism ata now i get it
— Dēl (@ItzMbegu) March 11, 2020
Woiyeee Maskini wa mungu hujawai kulipwa 🤣🤣🤣🤣😓
— 😍💖Princess lova💕 (@Princesslova10) March 10, 2020
hahaha..na vile tag zao zilifanya nikuite mdosi bana
— Son of Tetu™🇰🇪 (@SonofTetu_) March 10, 2020
I stopped listening to Radio Maisha because of that deformed guy with an oil tank ego. Very stupid and unprofessional. I only listen to Mwashumbe saa zingine.
— odhiambo odhiambo (@wyckliffeowiti) March 10, 2020