Since 2015, revenue from affiliate marketing programs have experienced a 10% growth annually. The projections are this impressive trend to continue at least until 2022, according to Statista’s research in the US.
Not only Affiliates Marketing is growing fast, but it is already a massive global industry. In 2018 it was worth over $12 billion, with the US and the EU leading the way. Africa isn’t being left behind either. With the economy taking a massive dip due to the effects of COVID-19, Kenyans have really found a new way of making some extra cash.
This comes just in time when most businesses are moving into the online space. The gambling industry is slowly becoming one of the biggest online businesses in Kenya. Affiliate Marketing is also taking shape in the industry since betting companies are now using this mode to acquire customers for their businesses.
While researching on the issue Affiliate Marketing in the Kenya Betting industry, we stumbled about the BangBet Partner Program. Just like other companies taking part in AM, BangBet pays its partners a commission once they bring them customers.
“Affiliates earn a total one-off fee of up to Ksh. 20 per each user who signs up and places a bet on the BangBet platform. They then get to earn a lifetime commission of 15% on revenue the company generated from each invited user.” Explains Kelvin Maundu, BangBet’s Marketing Manager.
BangBet even organizes training programs for its affiliates. “We provide our affiliates with a perfect opportunity to earn an extra coin or two especially during these tough times when people have lost jobs. The held the training clinics to bring them up to speed with all the products the company has and also share on ideas they can use to reach more potential clients.” States Mr. Maundu during the previous BangBet’s Affiliate training meeting.
BangBet isn’t the only Betting company carrying out the affiliate marketing program yet the number of affiliates signing up is increasing by day.
“I have been working as an agent on BangBet for some time now. It’s easy to use and earnings come to me with no much hustle.” States Mr. Benson Katwa, a resident in Kibera.