Apple has this evening announced a new, cheaper iPhone model marking the first time it has launched a new phone without one of its glitzy in-person events as most of the country remains under shelter in place orders due to the coronavirus pandemic.
The new, second-generation iPhone SE carries the same name as the original iPhone SE that launched in 2016. It costs $399 (about Ksh. 43,000) in the US with pre-orders beginning on Friday, April 17.
The phone is launching at a difficult time for Apple as it faces an environment where millions have lost their jobs due to the current health crisis and production delays have hit its manufacturing facilities in China.
In February, Apple warned on revenue guidance for its second quarter, citing weak demand in China due to the spread of coronavirus and lower iPhone supplies. But Apple seems confident it will be able to meet the demand for its new iPhone SE.
The iPhone SE is compelling for both Apple and iPhone buyers. It has many of the same internal components as the iPhone 11 and iPhone 11 Pro, but inside a body that’s practically identical to 2017′s iPhone 8.
Iphone SE pic.twitter.com/taNiGscpcF
— Apple 🅙 (@appleparody_usa) April 15, 2020
Apple can reuse the older design of the iPhone 8 while improving other areas of the phone, like the screen and the processor. That helps Apple create a more affordable device that’s appealing to consumers who don’t want to spend more on Apple’s other phones.
It’s the same strategy Apple used for the original iPhone SE, which had the same design as the iPhone 5.