Deputy President William Ruto has extended his ‘hustler’ ideological brand to the Kenyan creative industry.
The Deputy President on Wednesday announced his recent collaboration with singer Wilson Abubakar Radido, alias Willy Paul to support young creatives in the country.
Willy Paul met the DP in his Karen home in Nairobi where they agreed to partner to promote the growth and development of the industry.
“During an engagement with Wilson Abubakar Radido, popularly known as Willy Paul of the popular hit song “Sitolia”. We agreed to partner in our journey to make the creative economy flourish, Karen, Nairobi County,” tweeted Ruto.
“We are investing in the dreams of young people through creative arts with the appreciation that music, dance, drama, and more can promote positive and powerful economic and social transformation in our society.”
During an engagement with Wilson Abubakar Radido, popularly known as Willy Paul of the popular hit song “Sitolia”. We agreed to partner in our journey to make the creative economy flourish, Karen, Nairobi County. pic.twitter.com/OcmErtOKX7
— William Samoei Ruto, PhD (@WilliamsRuto) October 28, 2020
Ruto has used his ideological brand (hustler) to provoke a radical conversation about poverty.
Earlier this month he met with Gengetone music group Wakali Wao, following the music video to their song titled ‘Mboka ni Mboka’.
The video to the jam released last month incorporated various video clips from Ruto’s ‘hustler’ campaign that he has been popularising across the country to bolster his 2022 presidential bid.
He spoke to the group about featuring in their remixed music video.
